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Dr Michael Birkel
Chief Executive Officer
• Co-founder and CEO 12snap AG
Responsibilities:
• Strategic development of the 12snap Group
• Operational management at 12snap group level
• Partnerships and PR
• Mergers, acquisitions and international expansion
Career stages:
• Senior Consultant at McKinsey & Co.
• Physicist, worked for CERN in Geneva and the United Nations
• Ph.D. (Particle Physics) from the University of Oxford
Bernd Muehlfriedel
CFA
• Co-founder and CFA 12snap AG
Responsibilities:
• Strategic development of the 12snap Group
• Finance (Controlling and Accounting)
• Contact with investors, personnel management
• Mergers, acquisitions and international expansion
Career stages:
• Senior Consultant with McKinsey & Co. (Controlling and MA)
• Development of the "Business Plan Competition" for northern Bavaria
• Since 2001 visiting lecturer on Business Management,
Finance, Strategy and Management Change
• Master of Business Administration from the University of Georgia (USA)
Stefanie Krebs
Chief Operating Officer
• COO of 12snap AG
Responsibilities:
• Managing Director of 12snap Germany GmbH
• Technical management
• Strategic development and international expansion
Career stages:
• Partner and Managing Director DMR Consulting Deutschland
• Accenture (assisting international customers from the
telecommunications and high tech sectors)
• Degree in Computer Science from the University of Mannheim
• BA in Economics from Berufsakademie Mannheim
Peter Prislin
Managing Director 12snap Germany
• Managing Director of 12snap Germany GmbH
Responsibilities:
• Creative development of all 12snap campaigns
• Quality assurance
• Personnel management
Career stages:
• Global Head of Concept for the design hotelsTM Group
• Creative Director of H5B5 Media AG
• Conceptual copywriter for ServicePlan, dieprinzregenten
and lucie_p advertising
Stefanie Krebs
General Manager 12snap UK
• Country Manager of 12snap UK
Responsibilities:
• Sale and provision of 12snap products in the UK
Tiina Laiho
Executive Director / Nordic Region (Finland)
• Region Manager Scandinavia
Responsibilities:
• Client service Scandinavia
Career stages:
• International Relationship Marketing for Nokia's loyalty program "My Nokia"
• Business Development for the mobile network operator Sonera
• Business Analytics for Exxon
• MBA at the Helsinki School of Economics
Riccardo Bellati
General Manager Mobedia S.r.l.(Italy)
• In 2007 the strategic project planning of 12snap Italy
was taken over by Mobedia
Responsibilities:
• Local business development and project management
• Customer support in the implementation of international campaigns
Career stages:
• Marketing Director with Unilever, Lactalis and Bolton Group as well as
financial companies such as Compass gruppo Mediobanca
ie6fix
An expert's opinion!
In an interview with Nokia, 12snap Senior Account Manager Jens Bay talks about mobile ticketing: Mobile Ticketing
12snap Blog
From now on, postings from our colleagues, friends and partners can be found in the 12snap Blog. Find out more about the latest creations and developments in Mobile Marketing: http://blog.12snap.com
MCAD & 12snap
The renowned Masterclass Artdirection appointed 12snap as lecturer this year.
Peter Prislin, Managing Director, and Benedikt Hanswille, Creative Technology Director, gave a lecture on dos and don'ts in Mobile Design. Find out more about the Masterclass Artdirection under www.masterclass-artdirection.de.